This pages is about Swetugg Stockholm 2023. Go to Swetugg Stockholm 2024.

Ash Banaszek

UX Product Lead

User Experience Pitfalls
Katrinebergssalen, Thursday 10:10 - 11:00

User Experience has become a buzzword in the tech industry. Project managers and business partners are clamoring to improve the experience. You understand UX is a business necessity, but you aren't quite sure what it means to you or where to begin. This session discusses some common pitfalls of user interface design and simple techniques to inject UX into your applications from the start. These are the basic UX design principles you need to start adding UX to your project today.

Ash Banaszek

Ash Banaszek is a passionate and outspoken UX advocate with over a decade of experience in the field. Ash holds a masters of science in information science from Missouri University of Science and Technology in Rolla, MO and returns to occasionally guest lecture in human factors and human-computer interaction courses. Ash has a passion for teaching and getting folks to that "ah-hah" moment about UX. As an avid proponent of creating technology people want to use, Ash's eternal quest is to destroy technology that gets people so frustrated that they want to chuck it out of a window. Outside of righting tech wrongs, Ash is an award-winning Toastmaster and uses public speaking experience to infuse humor and thought-provoking questions into talks. You can follow Ash at, @ashbanaszek, or